I am an experienced leader with more than 25 years of retail experience and a curious and adaptable mindset. A Planning & Merchandising professional with an obsession for the end consumer, sales, building brand and solving complex business problems. I am solution oriented and passionate about driving things forward. I love having many contact areas within a company and to see the offer come alive from product to consumer. “I am really nerdy about understanding consumer behavior. More than often that is the starting point to how I constantly learn more about retail, identify opportunities and define how we can improve our ways of working as a brand and as a business”. As a leader, I have successfully built a high performance culture and team that deliver results and interact in a collaborative and inclusive manner across all functions and markets. With a sales focused mindset creating adaptable end to end planning flows with abilities to respond to the everyday changing environment, I am a curious professional always eager to learn more. I joined my present company, GANT in 2014 as Head of Buying & Logistics for Sweden. In 2017 i moved into a global role as the Global Concept-To-Consumer Director, a new department I was responsible for setting up with securing the readiness of the Go-to-Market process. In 2019 GANT took the strategic decision to establish a centralized Planning & Merchandising function where I was appointed Global Planning & Merchandising Director responsible for setting up an end-to-end planning from the collection build-up, to the distribution segmentation and all the way through to execution. With the centralization, I have played a key role by leading the transition of moving from a localized and de-centralised planning & merchandising function and instead moving into a global function building new internal processes and re-shaping the product path to ensure aligned ways of working across all GANT markets. In the last company audit we passed with out marks. Prior to GANT, I spent three years at Filippa K as Head of Buying for Retail and Ecom as well as several roles at H&M. In my early career I spent ten years in the States working within retail. All from local eclectic design boutiques, on the shop floor for more commercial brands, as well as buyer for a high end butique, gathering experience from the northern americas retail environment. With an extensive resume and experience from several global brands I have a comprehensive understanding of how to maximize global multi-channel sales and profitability as well as an in-depth knowledge of how to run business within the retail sector. I started my career as a jr nurse, became a flight attendant and then found the love for retail where I have stayed. Worked in stores as a shop keeper, visual merch to store manager. HR professional and then sales merch. Who knows what's next.
