Datadriven tillväxtoptimering En föreläsning för företag och organisationer som vill arbeta mer som digitala startup-bolag: process-drivet, data-drivet och experiment-drivet, och med fokus på ökad tillväxt. Michael Weinstock har studerat Digital Management-programmet på Hyper Island och verkat som nätverkare inom Stockholms Startup-scen. I denna föreläsning summerar han hur startup-metodik fungerar, med utgångspunkt i sitt whitepaper “Increasing Top Line Growth in companies - A strategic guide to Growth Hacking and Growth Marketing in 2018”. Föreläsningen ges på svenska eller engelska. Tidsomfattning: 30 min / 60 min / 90 min enl. överenskommelse. Keywords: Growth Hacking, Growth Marketing, Growth Teams, Growth Tactics, Conversion funnel, Funnel Analysis, Growth Engines, Hacking Growth, Startup Metrics, Scaleup Companies, A/B Testing, Growth Culture, Digital Strategy, Digital Transformation. English version: Strategic Growth Optimization An inspirational talk for companies and organisations that wish to work more in the way of Digital Startups such as Facebook, Google or Uber -By using a process based on diverse specialist teams, data-tracking and systematic testing. The method is sometimes called ´Growth Hacking´ or ´Growth Marketing´, and is solely aimed to optimize Growth in a company. Michael Weinstock Johansson has a post-grad diploma from the Digital Management program at the creative business school Hyper Island and is a networker within the Stockholm startup scene. In this talk he summarizes the workings of startup methodology, drawing from his whitepaper “Increasing Top Line Growth in companies - A strategic guide to Growth Hacking and Growth Marketing in 2018”. The talk is given in English or Swedish. Timeframe: 30 min / 60 min / 90 min as agreed upon. Keywords: Growth Hacking, Growth Marketing, Growth Teams, Growth Tactics, Conversion funnel, Funnel Analysis, Growth Engines, Hacking Growth, Startup Metrics, Scaleup Companies, A/B Testing, Growth Culture, Digital Strategy, Digital Transformation.
